RTVE, Spain’s national public broadcaster, is celebrating International Kissing Day by offering a wide selection of romantic films and TV shows for free on their streaming platform, RTVE Play. This selection includes films such as “Carol”, “Her”, and “The Danish Girl”, as well as TV series such as “Master of None” and “Cites”. The offer is available for a limited time and aims to promote love and affection through the power of media.
A brief history of kissing, which dates back to ancient times, and highlights its importance in human relationships. Additionally, RTVE has invited viewers to participate in a social media campaign using the hashtag #besosRTVE to share their favorite on-screen kisses.
The celebration of International Kissing Day and the offer of free romantic content on RTVE Play is a fun and engaging way to promote love and affection. By acknowledging the significance of kissing and inviting viewers to participate in a social media campaign, RTVE is effectively engaging with their audience and promoting their streaming platform. This initiative may also encourage viewers to explore other content on RTVE Play, which could result in increased traffic to the website and ultimately, increased revenue for the broadcaster. Overall, RTVE’s celebration of International Kissing Day is a creative and effective marketing strategy that is likely to resonate with their audience.